What's the #NortonAdvantage?First, a little background. Did you know that outdoor advertising is now bought and sold using Eyes On ratings? Seriously! The OOH industry has shifted away from daily effective circulation counts, which provided an "opportunity to see" measurement, to EOIs (Eyes On Impressions), which provide measurements of the likelihood to note a display. The Traffic Audit Bureau (TAB) synergized research done by 6 different research companies, to calculate Eyes On ratings for each display offered by member companies. In addition to the likelihood to see advancement, Eyes On ratings are available for dozens of different demographic segments, allowing media buyers, advertisers and outdoor companies alike to target specific demographic profiles.
The #NortonAdvantage details. If you follow us on Twitter (@NortonOutdoor), you'll know we tweet about the #NortonAdvantage.
The #NortonAdvantage gets even better. The higher the household income, the greater the 30-Sheet EOI #NortonAdvantage. Based on the latest TAB Eyes On data release: • In households with income $100K+, the Norton 30-Sheet plant is rated 25.1% higher than our competition. • In household with income $150K+, the Norton 30-Sheet plant is rated 27.3% higher than our competition.
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