Designing for Outdoor

Download our art specifications PDFDesign Sample

 

As long as people have been driving on roads, advertisers have been utilizing the medium of outdoor. Within today's fast-paced environment, people have mere seconds to take in your design. Advertisers need to showcase their most important benefit, message, etc.

 

Here are a few tips to help make the creative process easier:

  • Remember who you are designing for - don't forget your target audience!
  • Focus on one SIMPLE idea
  • Make it memorable - humorous ads tend to receive the most favorable response from viewers
  • The rule of thumb for copy is 7 WORDS or LESS!Color Test
  • Generally, 3 "elements" work best - one large image, a tag line and a logo
  • A good rule to follow: print your design on letter-size paper, tape it to a wall and step back about 4 feet - if you can't read it clearly, you won't be able to read it once it's printed & posted!
  • Create visual impact with contrasting colors (see color test)
  • Designing for DIGITAL DISPLAYS is drastically different than traditional static displays - think of digital as an internet or tv ad - rich colors, layered backgrounds, glows, shadows and gradients will create stunning visuals!
  • With DIGITAL DISPLAYS, it's imperative that you stay away from white backgrounds - in LED technology, white is a combination of all colors rather than the absence of color (as in print); white appears muddy and less brilliant on these displays
  • Want to learn more? Click here to download the OAAA's Guide to Designing Award-Winning Outdoor (pdf)
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