Arbitron Digital Billboard Report: Cleveland Case StudyDownload PDF Press Release (Full Report) From www.OAAA.org: Welcome to Arbitron’s evaluation of digital highway billboards. This survey is designed to measure travelers’ awareness and attitudes towards digital billboards on major highways and to gauge their level of engagement with billboard advertising messages. Some significant findings of the research include: • More than half of all Cleveland travelers notice digital billboards and the more a person commutes, the more likely they are to be aware of the displays.
• Public reaction to digital signage is positive. The billboard’s ability to display timely news, traffic, weather advisories and AMBER Alert notices makes the vast majority of commuters (over 80%) feel the digital signs provide an important community service.
Digital billboards are an effective advertising platform. Over eight out of 10 travelers could successfully recall at least one of the ads running during the survey period and the majority of commuters agree digital billboards are a “cool way to advertise.” Any media inquiries can be directed to Mike Norton at Norton Outdoor Advertising. ##
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