Digital Billboards to Show Ohio Primary Results Live

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Outdoor Advertising Industry to Provide Results As They Happen

Cincinnati, OH, February 28, 2008: For the first time, Ohio residents will be able to see the results of the state primary as they happen, thanks to the latest technology in outdoor advertising.

Digital billboards across the state will provide real-time election results from the upcoming primary. As precincts begin reporting, the candidates receiving the most votes will have their names and vote percentages displayed on digital billboards.

Because digital billboards are changed electronically, the percentages and relative places of the candidates will be updated instantly. The digital billboards will run live throughout the evening.

“We are very excited to provide a valuable service to the people of Ohio during such a pivotal political race,” said John Barnes, President of the Outdoor Advertising Association of Ohio. “This new technology lets us provide this important information as it happens to the hundreds of thousands of people who see these billboards.”

The results are being provided as a public service to the people of Ohio by the advertising companies which own the digital billboards.

As soon as a winner is declared in each party’s race, the digital billboards will display a message announcing the victorious candidate. Results will be provided by the Ohio Secretary of State’s office and should be considered unofficial until certified by the Secretary of State after all ballots have been verified and counted.

Digital billboards will be running in the following cities:
· Cleveland
· Columbus
· Cincinnati
· Dayton
· Lima
· Toledo
· Akron
· Canton
· Youngstown
· Zanesville

For more information and interviews, contact: John E. Barnes, President, Outdoor Advertising Association of Ohio at 1-800-458-1410; Mike Norton, Vice President, Norton Outdoor Advertising, (513) 631-4864; or Rebecca Russ, Network Coordinator, Norton Outdoor Advertising, (513) 631-4864.

* NortonHD Outdoor Network locations: two back-to-back displays at I-75 near Ludlow Avenue; one display at I-71 hear Florence Avenue, facing South; one display at I-275 near Mosteller, facing West. ##

 

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